Marketing vs. Advertising

When you think about the key difference between marketing and advertising, picture it this way – marketing is the pie and advertising is a slice. Simply put, marketing is all the avenues used to link a product to a client. Concordia University describes marketing as “a process that involves design, creation, research…

Life as a Startup

Ahhh, entrepreneurship. Walking the line between opportunity and uncertainty. An idea sparks, a door opens and boom – you’ve stepped into a wide-open field of creation, decision making, successes and failures. In 2016, Vant Marketing was born from an individual’s idea to ignite the digital landscape. Vant steadily grew from a…