Toto, I’ve a feeling we’re not in the 90s anymore.
These days it’s crucial to have your business visible online. Particularly on social media platforms such as Facebook, Twitter or Instagram. Social media is an essential piece of the marketing strategy to help you connect with customers, increase awareness of your brand and boost your leads thus maximizing your sales and profits. More than 3 billion people around the world are social media users – nearly half of the world’s population – and it’s a trend that isn’t slowing down. Investing time, effort and funds into social media marketing is a wise business move. Here’s a few reasons why:
- Helps to Build Awareness
- Visible business = more customers. Social media boosts your visibility among potential customers who otherwise may not have known you existed. *Enter cell phones.
- Establishes Brand Recognition
- Social media is a valuable channel for establishing your brand’s voice and content. Are your products cutting-edge? Is your business family-oriented?
- Enhances Search Engine Optimization Rankings
- Being active on social media helps search engines identify your brand as legitimate, credible and trustworthy and makes your content easier to find online. By using keywords, hashtags and catchy headlines, watch your social media engagement skyrocket and Search Engine Optimization boost.
These examples could go on and on. At the end of the day, society’s attention span is becoming shorter as we experience quicker, more efficient technology. You have just seconds to grab someone’s attention – that’s why social media marketing is so effective.
“Tweet others the way you want to want to be tweeted.”
– Germany Kent
